Have you ever walked into a room and felt like the moment you stepped in, your presence alone was enough to captivate attention? That’s the power of a signature style—one that isn’t just about looking good but feeling aligned with who you are and what you represent. Your personal brand is more than just your work, your resume, or even your achievements. It’s a reflection of the whole you—your values, your goals, and your aspirations. And your style? Well, it’s the first thing people notice.

Upward mobility isn’t just about the grind—it’s about how you carry yourself. And let’s be real—the image you project speaks volumes. To build a personal brand that’s not just memorable but authentic, you’ve got to start with your signature style.

Here’s how you can build a personal brand through your unique style, reflecting the boss moves you’re making in the boardroom, the community, and beyond.

Step 1: Define Your Values and Goals

Before we get into what clothes to wear, we need to talk about why you’re wearing them. Your style is a visual representation of your values, goals, and where you see yourself going. Are you someone who values creativity and innovation? If yes, maybe you lean into bold colors, patterns, and unique accessories that show off your fearless personality. Or are you climbing the corporate ladder, wanting to project authority and presence? In that case, classic silhouettes, tailored fits, and neutral tones with strategic flair might be your vibe.

Ask yourself:

• What do I stand for?
• What do I want people to remember about me?
• What message am I sending through my choices?

Your answers to these questions will shape your wardrobe and ultimately how you show up every day.

Step 2: Curate a Wardrobe That Aligns with Your Identity

Now that you’ve got your values on lock, it’s time to make sure your closet reflects them. Signature style isn’t about following trends; it’s about creating a look that’s unmistakably yours. Start with staples that resonate with your goals. If you’re a creative entrepreneur who values innovation, maybe you invest in statement pieces that pop—a tailored jacket in a bold print or a pair of funky glasses. If you’re in a more traditional corporate setting, focus on timeless pieces that project confidence and authority—think well-fitted blazers, sleek dresses, and a strong necklace game.

Step 3: Pay Attention to Details

It’s often said that the devil is in the details, and when it comes to building a personal brand through your style, that couldn’t be truer. Accessories, grooming, and even fit play a crucial role in how you’re perceived. Are you meticulous about personal grooming? Do your accessories enhance your outfit without overpowering it?

Let’s talk about personal grooming for a second. Hair, nails, skin, makeup or beard-grooming, —these should not be afterthoughts. They’re extensions of your style. That perfectly lined fade, flawless loc twist, or bold red lip can be the difference between showing up and showing out. And don’t forget the power of scent. A signature fragrance is an element of your brand that sticks with people, after you leave the room.

Step 4: Stay Consistent—But Be Open to Evolution

The key to building a strong personal brand through your style is consistency. It’s not enough to throw on a fabulous outfit once in a while. Your style should be recognizable, consistent, and aligned with who you are. Think about style icons like Michelle Obama, Tracee Ellis Ross, Michael B. Jordan or even LeBron James, when they step out, there’s no mistaking their look because it’s aligned with their brand—confident, polished, and unapologetically who they are.

But let’s not forget. Style evolves just like we do. Your brand will too. So, while it’s important to be consistent, don’t be afraid to evolve your style as your career and personal life grow. What worked when you were 30 might need an update when you’re 45 or 50. Maybe you’re transitioning into leadership roles, and you want to project more authority. Or maybe you’re moving into entrepreneurship and want to add a little more flair to your daily look. Let your style grow with you.

Step 5: Show Up Authentically

Finally, remember this: No matter how fabulous the clothes are, if they don’t feel authentic to you, they won’t serve you in building your brand. Personal branding through style is about being you—the best version of you. It’s about showing up in spaces where Black excellence is celebrated and making sure your external presentation matches the powerhouse you are inside. So, whatever you wear, make sure it’s true to you. That’s where your real power lies.

We’re constantly bombarded with images of what success looks like. That said, it’s crucial to stay grounded in what it looks like for you. Your signature style is a tool to showcase your personal brand—one that reflects your journey, values, and identity.

So go ahead. Build your brand and show the world who you are through style. After all, what’s the point of having a seat at the table if you don’t show up looking like the whole meal?

Sheila Amo is an Executive Presence Consultant and CEO of the Perry Perspective.